GENERATIVE ENGINE OPTIMISATION (GEO)
Stay Visible in the Age of AI
Search engines are no longer the only way customers discover information. Today, millions of people are turning to AI platforms like ChatGPT, Gemini, and Perplexity to get direct answers instead of browsing search results. This shift means your business needs to be visible not only in Google, but also in the responses these AI tools generate.
That’s where Generative Engine Optimization (GEO) comes in.
What is GEO?
GEO (Generative Engine Optimization) is the practice of optimizing your brand’s content so it’s more likely to appear in AI-generated answers. Just like SEO helps businesses stand out on Google, GEO ensures your business is part of the conversation when people ask AI for advice, recommendations, or services.
Why GEO Matters
AI adoption is exploding: more consumers are using AI tools daily to answer questions.
Answer engines impact traditional search results: if you’re not mentioned in AI responses, you risk invisibility.
Early adoption is an advantage: although just 1% of businesses traffic comes from AI Search as of September 2025, these users convert 4.4x more often than those from traditional search.
By investing in GEO now, you position your business ahead of competitors.
My GEO Services
I help businesses future-proof their digital presence with GEO strategies tailored to your brand:
Content Structuring: Creating Q&A sections, FAQ markup, and conversational content that aligns with how people talk to AI.
Authority Building: Securing mentions in trusted industry publications, directories, and knowledge bases.
Technical Optimization: Adding schema, metadata, and clean site structures that AI systems can easily parse.
Performance Tracking: Monitoring where your business appears in AI-generated answers and refining strategies over time.
GEO + Google Ads = Complete Visibility
My core expertise is still Google Ads - driving measurable leads and revenue. GEO complements this by ensuring that when customers skip Google and go straight to AI, your business still shows up. Together, Ads + GEO give you full-spectrum visibility in both search engines and AI answer engines.
Ready to Explore GEO?
Generative AI is reshaping how people discover businesses. Don’t wait until your competitors are already ahead. Let’s talk about how GEO can keep your business visible in 2025 and beyond.
👉 Book a free consultation to learn how you can put your business in front of both search engines and AI engines.
Is your business ready for AI search?
Get a free Q3 2025 GEO Readiness Checklist to find out if your brand is ready to appear in responses from ChatGPT, Gemini, and other generative AI engines.
The GEO Readiness Checklist shows you:
✅ Where your business is already GEO-strong.
✅ Which gaps are holding you back.
✅ How to take action before competitors get ahead.
Inside this 6-part checklist, you’ll evaluate:
Content Visibility – Are you publishing the right type of answers AI engines pull from?
Technical Foundation – Is your site structured for machine readability?
Authority Signals – Does AI see you as credible and trustworthy?
AI Discoverability – Are you mentioned in ChatGPT, Gemini, or Perplexity today?
Competitive Position – Who’s already appearing in AI answers?
Measurement & Iteration – Are you tracking progress over time?